Patent and Trademark Portfolio Management: Protecting Your Brand
No doubt you already know that your brand is the face of your business. In a prior article, we discussed the importance of trademark protection. Part of ensuring that your brand is secure also involves management of your trademark and patent portfolios.
Intellectual property law is a highly specialized field. It often requires not only legal experience but also the added services of patent agents who are familiar with different types of industries. It is not always necessary to retain legal counsel in a particular state. Although Manfred Sternberg & Associates is located in Texas, our firm also assists companies with offices in other jurisdictions.
Trademark and Patent Portfolio Management
More than likely, you already know some of the heavy lifting that goes with ultimately filing patents and trademarks with the United States Patent and Trademarks Office. It can be cumbersome to research both types of intellectual property. Meanwhile, filing the application generally warrants legal assistance. However, what do you need to know about management? Here are some important considerations:
- You need to know when maintenance fees are due.
- You need assistance in communicating with the Patent and Trademark Office.
- You might be concerned about trademarks after company mergers.
- You will need to determine if there are surcharges due on your patent.
- You may want to update any changes to your business entity, including name or address.
- You could determine that it is necessary to amend your existing patent or trademark.
- You may decide to reinstate an expired patent.
Of course, this just describes the basics of managing your company’s trademark and patent portfolio. Attention to detail is crucial when the end goal is to protect the hard work your business has worked towards establishing an identity.
Part of the management assignment may also include intellectual property monitoring to look out for prospective infringements. Due diligence is extremely important when it comes to managing trademark and patent portfolios. This should also include monitoring what the competition is representing as its own.
At Manfred Sternberg & Associates, our team handles all aspects of intellectual property law. We have worked with clients in the oil and gas industry, technical fields, and many other types of business. We understand the importance in maintaining your brand and original ideas. We know this is the lifeline of your company and want to help make it thrive. Have questions about patents or trademarks? Give us a call.